Brand loyalty

Finally the election rallying and campaigning has come to a close. Cooling off day in 10 min time! Hopefully all the voters will already have a good indication of who they will vote for. Must maintain my political neutrality.. :)

________________________

I realise that I am very loyal to the brands I support. As long as they have not completely failed me, I will stick through the brand thick or thin.. 

Nokia (until HTC arrived...)

Singapore (yes, Singapore is a brand and I get very fiercely loyal over that)

NUS + TJC + AHS (sorry, too detached from my pri sch already)

Accessories and clothes (just look at the number of cards that I have)

so on, so forth..

Perhaps some of them may be foolish brand loyalty, but as long as it works, why not?

And so what I want to really say is, I was at the supermarket yesterday, and I saw Fruit Tree Fresh and Peel Fresh. I would choose Peel Fresh over Fruit Tree Fresh anyway, simply because I am accustomed to drinking the former. It works for me. I didn't even bother to compare the price; I didn't know how much the latter cost. Why should I give up my steady 90 cents, for something else which may be cheaper, but may also be more expensive, and yet I don't know how I would take to the contents? 

Perhaps I may like it. But perhaps I may also develop an allergy to it. So.. Why should I change for the sake of changing?